Category: Engagement

Online media pioneers focus on recreating local news ecosystems

The ISOJ panel on recreating the local news ecosystem with new models, networking and collaboration, brought together some industry veterans who are now taking advantage of online platforms to facilitate the development of local reporting on issues that matter most to the communities they serve. With over 20 years of experience under her belt, Jamie …  Read More

Borja Echevarría talks about the success of digital subscriptions and the transformation of Spanish newspaper El País

Spanish journalist Borja Echevarría is responsible for a global newsroom with more than 400 journalists, which produces one of the most traditional newspapers in the world. El País, founded in Madrid in 1976, is still on sale at newsstands in Spain and, at the same time, is driving a revolution in the digital environment.  Echevarría, …  Read More

Professionals outline revenue possibilities for digital media outlets at ISOJ 2022

For the past decades, news organizations have been facing many challenges to rethink their business models and diversify revenue sources and opportunities to fund digital initiatives around the world. Entrepreneurship, product design, platforms, data analytics are now common words in the vocabulary of journalists and news executives, but the million-dollar question relies on: What’s the …  Read More

Engaging with communities is non-negotiable for the survival of journalism, according to directors and strategists

More than ever, 2020 has been proof of concept into why every news organization or person thinking about journalism needs to have audience engagement as a core strategy. People want to be connected with trusted organizations to answer real life or death questions and engage in deeper conversations in their community. The fact is, not …  Read More

Participar con las comunidades no es negociable para la supervivencia del periodismo, según directores y estrategas

Más que nunca, 2020 fue una demostración conceptual de por qué cada organización de noticias o persona que piensa en el periodismo debe tener la participación de la audiencia como estrategia central. Las personas quieren estar conectadas con organizaciones confiables para responder preguntas sobre la vida real o la muerte y participar en conversaciones más …  Read More

Newsletters create meaningful connections to news enthusiasts via email

Watch video of the newsletter panel discussion from ISOJ 2018. With the seeming omnipresence of news and other media, newsletters are a tool to engage with audiences in a brief and an intimate way, according to panelists at the 19th International Symposium on Online Journalism on April 14, 2018. The panel — “NEWSLETTERS: How email, …  Read More

Satire prompts dialogue on sensitive topics, say ISOJ panelists

Watch video of the satire panel discussion from ISOJ 2018. Using satire and humor can create dialogues around sensitive and controversial topics, especially in countries with restricted freedom of expression, according to panelists at the 19th International Symposium on Online Journalism (ISOJ) on April 14. The panelists said humor makes it possible to address people …  Read More

When facing distorted information, journalists must report, not resist, says BuzzFeed editor-in-chief Ben Smith

Watch video of Ben Smith’s keynote speech and discussion from ISOJ 2018. If you’re trying to do good reporting in 2018, you have to push back on the deluge of distorted information coming out of the White House and its media allies, said Ben Smith, BuzzFeed‘s editor-in-chief during his April 14 keynote speech at the …  Read More